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Title
Text copied to clipboard!Marketing Researcher
Description
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We are looking for a Marketing Researcher responsible for collecting, analyzing, and interpreting data related to markets, competitors, and customers. This professional helps companies better understand their target audiences and optimize marketing strategies based on the insights gained. The Marketing Researcher uses various methods such as surveys, focus groups, data analysis, and statistical modeling to provide accurate and relevant information. Additionally, they collaborate with the marketing team to develop campaigns and recommendations for product or service improvements. The candidate should have analytical thinking, data handling skills, and strong communication abilities to present findings effectively. This position is crucial for strategic decision-making and the success of the company's marketing activities.
Responsibilities
Text copied to clipboard!- Conducting market surveys and data analysis
- Collecting and interpreting customer and competitor information
- Preparing reports and presentations for company management
- Collaborating with the marketing team on strategy development
- Monitoring market trends and changes
- Designing and implementing research methods
- Evaluating marketing campaign effectiveness
- Identifying new market opportunities
- Managing databases and research tools
- Ensuring data quality and accuracy
Requirements
Text copied to clipboard!- University degree in marketing, economics, or related fields
- Experience in marketing research or data analysis
- Knowledge of statistical methods and software (e.g., SPSS, Excel)
- Ability to work independently and in a team
- Excellent analytical and communication skills
- Proficiency in English at a communicative level
- Ability to present results clearly
- Attention to detail
- Knowledge of market and consumer trends
- Flexibility and willingness to learn new things
Potential interview questions
Text copied to clipboard!- What marketing research methods do you know?
- How would you analyze market survey data?
- What tools do you use for statistical analysis?
- How would you present research results to company management?
- How do you handle work under pressure and deadlines?
- Do you have experience in developing marketing strategies?
- How would you identify new market opportunities?
- What do you think are key factors for successful marketing research?
